Look through the following 10 ideas, but remember, since your brand is your “promise,”
a promise that you’ll always do what you say you can do, pick the ideas that you can REALLY deliver on.
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All orders are processed within 23 hours.
(Or a number less than your main competitor; people typically find odd number more memorable than standard ones)
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You guarantee your customers’ satisfaction.
(That your product or service will provide a specific change or improvement. You can base this on what customers have said your product or service regularly delivers.)
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A customer service rep with a silky voice answers the phone.
(NY actors are always available. Let’s face it; a good phone voice goes a long way to making a good impression and the right tone can really motivate a prospect.)
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All customers get to speak to the boss.
(So often we never get to speak to the decision maker; with you, they always do.)
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Gift wrapping at no extra charge.
(Great for hassled parents. As a parent with 3 kids who used to go to tons of birthday parties, there’s never enough time to buy the gift and WRAP it.)
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We’ll deliver to your home or office.
(Good for a retail shops like hardware stores, copy shops, appliance stores, notaries. (How many times have you wished that your purchase could just find its own way to your home?)
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We’ll find your size (or color, or designer) of the dress or suit and send you a picture and description.
(This is real personalized service which can set you apart from your competition.)
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We will get to your home within 1 hour of scheduled time or it’s free.
(Apply this to number six, i.e. service calls and you’ll have a competitive advantage.)
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If you’re in our zip code, you’ll get a neighbor discount.
(You can build real local loyalty this way. Being a part of a community is so important today so turn your neighborhood into one.)
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When you visit our website (or store) you’ll learn how to fix it, find it or learn more about it.
(You are now an authority or a reference source. We are all looking for expert advice and if you’ve got the goods, if you really know how to make something happen, people will ultimately buy from you.)
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Would you like some one-on-one help building or enhancing YOUR Brand?
I’d be happy to meet with you for a FREE 45-minute consultation.
Call me at 718-768-1672 or send me an e-mail: alan.siege@sbmc.biz.
Alan Siege, Principal
Small Business Management Consulting
Phone/Fax – 718-768-1672 – www.sbmc.biz
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Building Your Business
