The four elements of entrepreneurship by Seth Godin Are successful entrepreneurs made or born? This question is very similar to the “Are leaders made or born?” In the case of the former, I think Seth Godin makes a very important
Is Marketing Inherently Stressful? The answer is . . .
Is marketing inherently stressful? The answer is NO. I regularly hear comments like Marketing is overwhelming It takes too much time It doesn’t work, I’ll just be rejected I can’t fit it into my schedule Asking for referrals is like
Facts are not the antidote for doubt
Ah, Seth Godin – purveyor of good ideas in life and business. This blog post really struck me; when do people change? When we’re really ready to. When we’re willing to let real experience, not fear determine how we make
Anchoring: A Simple Storytelling Trick
Anchoring: A Simple Storytelling Trick to Make Data Approachable and Memorable (A great article about how to frame any business talk or presentation by Jessica Dubin) A few days ago, a friend and I were taking a late-night walk and
Three Types of Networking – Which One(s) do YOU Need?
All of us network to build our business. But networking is NOT a one size fits all. Networking can mean at least three different activities: 1. Getting referrals that will lead to new clients or customers 2. Getting new information
Cool Hack: 4 Ways to Write Numbers for Maximum Impact
This is a very useful article that I am sharing with readers of my blog. The way you write numbers in your marketing changes how they are perceived by people’s brains and the results you achieve. Here are four writing
Want to Grow Your Business? Five Questions That You Need to Answer.
In my 10 years working as a Coach, I’ve identified 5 questions that all business owners must be able to answer if they want to get more clients and increase their revenue. 1. Do you want to increase your
Paint Me A Picture – What Does Your Ideal Customer Really Look Like?
It’s a simple question, but one very few business owners can answer. It’s not enough to tell me their age, gender, or ethnicity. I want to know where they live now and where they grew up. What are their
Ten Beliefs and Assumptions that Can Get Small Business Owners in Trouble
Here’s my article: Ten Beliefs and Assumptions that Can Get Small Business Owners in Trouble alan-siege-10-beliefs-article
Using Storytelling to Strengthen Your Marketing Message and Get More Customers
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