Companies that become clients come to me saying:
We have trouble attracting new prospects.
Sales are down and we’re not sure why.
We don’t appear to be competitive.
We’re stuck and can’t figure out how to move forward.
My Core Program – Entrepreneurship 202, addresses these issues, for smaller – typically sole-proprietors or partnerships (retail, on-line, professional services) – that have been in business for 2-3 years and want to get to the next stage of their business, but don’t know how. To help them get there, I use several techniques and activities:
I refine the way they present themselves so they attract more business. To reach these new customers/clients, I make recommendations for specific marketing activities. To help them find the funds to carry out these activities, I examine their operations to find ways to be more efficient with the resources on hand.
I create timelines to implement their new objectives with specific milestones so they can see their success. Once these objectives are finalized, I hold clients accountable for their goals so they are motivated to keep moving. When they don’t feel they are making progress, I support them by putting their situations in perspective so they feel encouraged to go on. I review their cash-flow statement and Income Statements to determine if their business model is strong and makes sense for their industry.
I explore some of the beliefs, practices and preconceptions you have about Pricing for your product or services. (Many times people under value themselves because they simply don’t believe that “they’re worth it.”)
After working with me, clients feel much more productive because they have a realistic road map to grow their business which ultimately makes them more profitable.
How does it all work? What actually happens when you work with me? There are Nine Steps:
1. To make sure we’re “right” for each other, I will meet with you for a FREE 45-minute business review session. Here, you’ll tell me what is going on with your business right now. This means discussing what you are proud of; what is drawing customers to you; and what is making you money. Of course, I also want to hear what is not working; what customers you are not yet attracting, and what goals you have not yet met.
I will carefully listen and tell you my perceptions of your situation and what experience if have in helping business owners like you. If, at this point, we both want to go forward, I will send you a proposal detailing what I can offer you, which will include the services I will complete , the amount of time needed to complete them and the fee.
2. If you accept my proposal, I will ask you to sign a mutual contract which specifies each of our responsibilities.
3. To get the work going and to ensure that I am fully familiar with your business, you will complete what I call a company “inventory” questionnaire. I need this for two reasons. I want to learn more about the strengths and weaknesses of you and your business, of your competitors, and your SPECIFIC financial and management goals. More importantly, I want you to describe them, based on YOUR perceptions. Remember, if we are ultimately going to tell your business story better, it has to start with you.
4. At our first meeting we will review your responses and together come to an agreement as to which goals you want to attain and list them in priority order. This means setting a specific gross income goal. This, in turn, means creating a projected operating budget that will get you to reach that goal. In order to determine if the financial goal is doable, I will identify the particular tasks or actions that you must do and a deadline to accomplish them. Ultimately, the issue becomes whether you can actually perform these activities within the time-table you have set.
Being able to coordinate this process utilizes the skills I learned in Business School
(where I earned an MBA in Entrepreneurship),
and is an attribute that distinguishes me from other coaches.
5. From here on, we will be meeting weekly. At each session, we will go over he the assignment and review it in the context of our goal. When needed, time will be given to discuss situations that have arisen in your business that need immediate attention.
6. The ultimate goal of our work will be the creation of a Personalized Growth Plan that you will be able to use on your own. This plan will include sections about you and your business, including an Origin Story (who your as it relates to your business, a Rational Story (this details why prospects should hire you over your competition, and a Power Statement.
A Power Statement is a bit like a “Cheat Sheet” which brings together short versions of your Origin and Rational Story, and also includes a section that lists – in easy to use bullet formatting – succinct reasons why people come to you, i.e. for me – people come to me when their current marketing strategies are not working.
7. Along with creating those three statements, we spend time identifying the qualities of your best customers/clients, and then proceed to research where they can be found.
8. Perhaps the most valuable tool you will get is Your Core Marketing Message. This short statement is much more than the standard “Elevator Pitch.” It brings together what you do with a powerful and compelling outcome that YOUR customers will receive from working with you. This takes time to develop and even more time to fully embrace and use. We will work on getting you comfortable with your new “message” by role-playing.
9. Lastly, the program runs for three months, during which we will meet for 90 minutes every week. You will also get access to me by phone or e-mail when you need my help with a particular situation or issue.
My pledge to you is that you will have a comprehensive Growth Plan in place by the end of the three months.
Some clients continue working with me where I help to implement the Growth Plan, as well as “hold your feet to the fire” meaning I will hold you accountable for the tasks and goals you have set for yourself.
“What’s it going to cost me?” I hear your thinking. That’s a fair question. Before I answer, I’ve got a few questions for you.
(1) Are you making all the money you can?
(2) Are you getting new customers?
(3) Is your marketing really working?
(4) Do you waste a lot of time trying to figure this all out?
If you said yes to any of these, you KNOW it’s time for a change. And change takes commitment, by you and a person to lead you. I am that person. My fees reflect your improved position in your market, your newly acquired customers and your increased revenue. That said, my fees are reasonable, affordable and worth it.
I price the three-month Program at $750 per month or $2.250 total.
For your fee, you’ll get:
A customized work program to build your business
Exercises and materials to keep you on track
Unlimited number of e-mails and phone calls to me during the three-month consultancy.
A Growth Plan tailored to your business
Let’s get together and talk about your business.
I’ll make it work for you.
Call me at 718-768-1672 or e-mail me at firstname.lastname@example.org and
I’ll arrange your FREE 45-minute Business Review Session.
I am your coach to inspire you and
your consultant to make it happen.