On Friday, December 8th,
I will 
be leading the workshop:

Using Storytelling to Strengthen a Personal 

or Business Marketing Message

 The art of storytelling can help you bolster a business and make you a more compelling speaker. Whether you are a first-time entrepreneur or someone who simply wants to communicate an idea more effectively, learning how to create a structured and engaging story is essential. In this workshop, we will analyze what makes a good story and how businesses and individuals use stories to achieve their goals. Attendees will participate in exercises during the workshop and receive material they can use later on their own.

 Topics Include:

o Current uses of storytelling in business

o How storytelling works to communicate complex ideas and concept

o How storytelling deepens your brand and clarifies your Competitive Advantage


Fri, December 8, 2017

2:00 PM – 3:30 PM EST

To Attend: RSVP


Tech Incubator at Queens College

65-30 Kissena Blvd, CEP Hall 2

Queens, NY 11367


Fri, December 8, 2017

2:00 PM – 3:30 PM EST

To Attend:  RSVP

Alan Siege  is the Principal of Small Business Management Consulting – a business coaching company – and has been assisting small businesses for over 20 years become more profitable by improving the way they tell their business story. He has an MBA in Entrepreneurship from Pace University and a Master’s degree in Performing Arts Management from Brooklyn College.

He has led business workshops through the Brooklyn and Manhattan Chambers of Commerce, the Support Center of New York, the Brooklyn Business Outreach Center and the Business Division of the Brooklyn Public Library. He is a Facilitator in the FastTrac Program, administered by the Department of Small Business Services, and an Adjunct Professor in the School of Professional Studies at New York University. His comments on marketing and branding have been featured in Crain’s New York, NY Newsday, The Daily News, The New York Enterprise Report and Good Housekeeping.


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