On Tuesday, June 27th, I will be leading the workshop –
Ten Beliefs and Assumptions that Can
Get Small Business Owners in Trouble
When – Tuesday, June 27th, from 6 to 8 PM
Where -The CoLab- Factory
14 DeKalb Avenue – 3rd Floor
Brooklyn, NY 11201
(Between Flatbush Ave & Debevoise Place in Downtown Brooklyn)
Phone number (347) 389-3318
Business website: CoLab-factory.com
To attend, RSVP:
To ensure you get a seat, please respond by Saturday, June 24th
Alan Siege is the Principal of Small Business Management Consulting – a business coaching company – and has been assisting small businesses for over 20 years become more profitable by improving the way they tell their business story. He has an MBA in Entrepreneurship from Pace University and a Master’s degree in Performing Arts Management from Brooklyn College.
He has led business workshops through the Brooklyn and Manhattan Chambers of Commerce, the Support Center of New York, the Brooklyn Business Outreach Center and the Business Division of the Brooklyn Public Library. He is a Facilitator in the FastTrac Program, administered by the Department of Small Business Services, and an Adjunct Professor in the School of Professional Studies at New York University. His comments on marketing and branding have been featured in Crain’s New York, NY Newsday, The Daily News, The New York Enterprise Report and Good Housekeeping.
In June, I will be teaching – MARKETING AND STRATEGIC COMMUNICATIONS WRITING at the NYU School of Professional Studies
Persuasive writing demands more than a working knowledge of language, grammar, and paragraph construction. It requires an understanding of how individuals, businesses, and government institutions communicate to influence decision-making, including the use of three essential framework tools: clear objectives, knowledge of the target audience, and key messages.
In this course, learn how to apply these tools to formats commonly used by marketing and public relations professionals, like press releases, backgrounders, biographies, position statements, ads, email newsletters, web content, blogs, and presentations. Also, analyze strategies and techniques for mastering the art of persuasion, participate in stimulating class exercises, review real-world examples, and discuss weekly writing assignments.
YOU’LL WALK AWAY WITH
Strengthened practical PR and marketing communications writing skills
A deepened knowledge of communication strategies, concepts, and genres with which every PR/marketing professional should be familiar
Applicable skills and knowledge to increase opportunities for professional advancement in marketing and marketing communications
Marketing professionals and managers who want or need to develop their writing skills