Coach vs. Consultant – Which one?  When?

 

Need a Business Coach or a Business Consultant?

Scenario 1.  Your business is doing pretty well. You have good reliable customers or clients, but you know or believe that you things could be better.  You have questions about growth, long-term goals, investing more in the business. More often than not, you’re just putting out fires, sometimes of your own making
 Scenario 2.  You’re just feeling uncertain; you work alone and can’t seem to stick to a schedule.  You have made plans to try new marketing ideas, but don’t seem to ever get to them.  You have issues of work-life balance.   You have doubts about what you’re doing in your business.
So what should you do?  Go with a Small Business Coach or Consultant?
I strongly believe you need both a small business coach and a small business consultant to help you with your business. 
It’s optimal if you can find both skill sets in one person. Here’s why.
 Working with a Small Business Coach
1. Accountability                   
2. Action Planning
3. Brainstorming
4. Clarity
5. Distraction
6. Fear
7. FocusFollow-up
​8. Implementation
9. Limiting beliefs
10. Motivation
11. Overwhelm
12. Purpose
13. Self-sabotage
14. Structure
15. Time management
16. Vision

The net result of small business coaching is that you create a plan for moving forward and the coach partners with you to support you in actualizing that plan in your self-employed business.

They work on some of these:
The net result of small business coaching is that you create a plan for moving forward and the coach partners with you to support you in actualizing that plan in your self-employed business.
Working With a Small Business Consultant
As a Small Business Consultant, I come to the partnership as an expert, whether it be in small business marketing, web design, strategy planning or growing a business. I teach you skills, like better systems for your business or better Internet marketing techniques. After careful discussion and analysis of what results you’re looking to achieve, we create a plan of action for you to move forward on your projects. The focus of consulting is to get projects and tasks done that will enhance your business.
What Does a Small Business Consultant Work on with You?
They work on some of these:
  1. Business planning & strategy
  2. Service/product offerings and pricing
  3. Direction of business
  4. Delegation/dealing with staff and sub-contractors
  5. Lead generation
  6. Closing the sale
  7. Traditional marketing planning
​8. Internet marketing planning
​9. Project planning
10.  SEO
11.  Setting up e-commerce
12.  Social Media marketing
13.  Systems for running your business
14. Website planning

Which One is Best for You? You Need Both.

 Which one is best for you is based on your needs and values, as well your time constraints and deadlines.  I work in “hybrid” mode, as a coach-consultant. This means that I offer you the best of both professions: advice and expertise when you need it, motivation and brainstorming.