The four elements of entrepreneurship by Seth Godin Are successful entrepreneurs made or born? This question is very similar to the “Are leaders made or born?” In the case of the former, I think Seth Godin makes a very important
Is Marketing Inherently Stressful? The answer is . . .
Is marketing inherently stressful? The answer is NO. I regularly hear comments like Marketing is overwhelming It takes too much time It doesn’t work, I’ll just be rejected I can’t fit it into my schedule Asking for referrals is like
Facts are not the antidote for doubt
Ah, Seth Godin – purveyor of good ideas in life and business. This blog post really struck me; when do people change? When we’re really ready to. When we’re willing to let real experience, not fear determine how we make
Time to Re-Think Your Marketing?
10 Signs It’s Time To Re-Think Your Marketing 1. When someone asks how’s your marketing doing and you don’t know. 2. Your customers say they buy from you because you’re the cheapest. 3. Your competitors don’t worry about what you’re up to.
Ten Branding Tips
10 Easy Ways to Build or Enhance Your Brand Look through the following 10 ideas, but remember, since your brand is your “promise,” a promise that you’ll always do what you say you can do, pick the ideas that you can
Coach vs. Consultant -Which one? When?
Coach vs. Consultant – Which one? When? Need a Business Coach or a Business Consultant? Scenario 1. Your business is doing pretty well. You have good reliable customers or clients, but you know or believe that you things could
Nine Tips to Make Sure You Get Paid for Your Work
All of us depend on client/ customer payments to pay our bills and maintain our standard of living. Here are 9 Tips to consider so you get the money you are due. Know your customers – their patterns, issues and
Can You Measure Success?
Like all business owners, I want to improve and grow my business. Improve meaning becoming more profitable, becoming more visible, becoming better run. No news here. So, the obvious question is “How do I do it?” And the answer is “I
Marketing Made Easy – Really
Most of us think of marketing as this large cumbersome activity. We tend to think of it as an entire Marketing Plan which ACTUALLY is a multi-part challenge. Rather than think of it that way, break it up into manageable
When Technology is NOT the Answer
When I read this article, I said to myself, “Finally, someone actually wrote what I’ve been thinking when it comes to whether technology is the savior for small business owners.” Blogger, Dave Gillen, writes, “We hear a lot of arguments