Anchoring: A Simple Storytelling Trick to Make Data Approachable and Memorable (A great article about how to frame any business talk or presentation by Jessica Dubin) A few days ago, a friend and I were taking a late-night walk and
Three Types of Networking – Which One(s) do YOU Need?
All of us network to build our business. But networking is NOT a one size fits all. Networking can mean at least three different activities: 1. Getting referrals that will lead to new clients or customers 2. Getting new information
Cool Hack: 4 Ways to Write Numbers for Maximum Impact
This is a very useful article that I am sharing with readers of my blog. The way you write numbers in your marketing changes how they are perceived by people’s brains and the results you achieve. Here are four writing
Want to Grow Your Business? Five Questions That You Need to Answer.
In my 10 years working as a Coach, I’ve identified 5 questions that all business owners must be able to answer if they want to get more clients and increase their revenue. 1. Do you want to increase your
Why Your Business Needs a Mantra.
Many of you will remember the word “mantra” Back a while ago, people used them as part of a meditation process. In spite of its somewhat “spouts and granola” reputation, it served a real purpose. It helped people who used
Paint Me A Picture – What Does Your Ideal Customer Really Look Like?
It’s a simple question, but one very few business owners can answer. It’s not enough to tell me their age, gender, or ethnicity. I want to know where they live now and where they grew up. What are their
Alan Siege’s Upcoming Events
On Tuesday, June 27th, I will be leading the workshop – Ten Beliefs and Assumptions that Can Get Small Business Owners in Trouble The Details When – Tuesday, June 27th, from 6 to 8 PM Where -The CoLab- Factory 14
Knead Bread?
Why do customers buy from you? Because the service sounds good? Because the product looks nice? No. They’re buying the future, not the thing itself. I buy bread so I can enjoy it later with jam. I think it’s safe
Where do you want to go? Planning to reach your goals
Like all Small Business Owners, I want to grow and improve my business. Improve meaning becoming more profitable, becoming more visible, becoming better run. No news here. So, the obvious question is “How do I do it?” And the answer
10 Easy Ways to Build or Enhance Your Brand
Look through the following 10 ideas, but remember, since your brand is your “promise,” a promise that you’ll always do what you say you can do, pick the ideas that you can REALLY deliver on. All orders are processed within